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Retailer launches latest trial as it aims to eradicate plastic from its own brand products by 2023 Iceland is giving customers the option of buying loose, fresh produce instead of plastic-packaged products as part of a new trial aimed at driving down plastic waste at one of its larger stores in Liverpool…. Sign In Access BusinessGreen for two weeks for free, including: The latest news In-depth articles Special features and analysis Start trial *If you have already taken out a free trial in the last 9 months, please email Business.Enquiries@incisivemedia.com