National retailers have a new plan to attract customers: used clothing. Nordstrom said it will begin selling secondhand apparel online and in its New York flagship store, the latest attempt by the 119-year-old company to appeal to changing consumer tastes and capitalize on one of the few bright spots in retail. It joins Macy’s, JCPenney, Madewell and others in carving out a place for used clothing, shoes and handbags alongside new ones. Resale sites such as ThredUp, Poshmark and The RealReal have gained ground in recent years as eco-friendly alternatives to fast fashion. And as the trend becomes more mainstream, clothing is making its way from the back of closets onto store shelves. “We want our customers to feel good not only about what they’re buying but how they’re buying it,” said Olivia Kim, Nordstrom’s vice president of creative projects. She said the new initiative, See You Tomorrow, will be formally announced Thursday. Starting Friday, racks of secondhand clothing will fill a space formerly occupied by Burberry in the company’s Manhattan store. Nordstrom will also begin allowing customers to drop off used clothing, handbags, shoes, jewelry and watches there in exchange for gift cards. Those items will be cleaned […]
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