LEGO plans to find replacement material for bricks by 2030

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Valencia, spain – february 9, 2022: messy Lego pieces on the floor, detail.

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“There is no common definition of a sustainable material. Several factors influence the environmental sustainability of a material – the composition of the material, how it is sourced and what happens when the product reaches the end of its life. When we search for new materials all of these factors must be considered,” said Jørgen Vig Knudstorp, CEO and President of the LEGO Group. […]

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