After saving 1.5 million meals in Quebec already, Too Good To Go expands to all 112 Super C locations across the province.
Quebec shoppers can now save money while fighting food waste, thanks to a new partnership between Super C and Too Good To Go. The discount supermarket chain has joined forces with the surplus food marketplace to offer unsold food at half price or less.
The program allows customers to purchase “Surprise Bags” of perishable items that would otherwise be thrown away. The partnership expands on Too Good To Go’s successful launch in Metro stores last year.
This initiative comes when most Quebecers are looking for ways to save money on groceries. According to recent data, 86% of Quebecers plan to take action to reduce food waste in 2025, including buying surplus or imperfect products.
Shoppers can choose from four types of Surprise Bags through the Too Good To Go app:
- Fruits and vegetables ($7.99 for food valued at $24)
- Bakery products ($5.99 for food valued at $18)
- Dairy products ($7.99 for food valued at $24)
- Meats ($9.99 for food valued at $30)
Customers can pick up their bags between noon and 6 p.m. at any Super C location.
All 112 Super C stores across 16 regions of Quebec are participating in the initiative. This wide coverage makes discounted food accessible to many of the province’s population.
The partnership builds on the success of Too Good To Go’s previous collaboration with Metro stores across Quebec and Ontario. Since December 2022, that partnership has saved more than 750,000 kilos of food from waste.
METRO Inc., the parent company of Super C, has been working to reduce food waste for several years. Through its existing programs, the company already offers price reductions of up to 30% on products nearing their best-before date.
Their One More Bite food recovery program helps redistribute unsold food to organizations that fight hunger. In 2024, METRO recovered and redistributed more than 8.5 million kilos of food to partners like Second Harvest, Feed Ontario, and Food Banks of Quebec.
The Too Good To Go app connects users with businesses that have surplus food. Users browse available Surprise Bags, purchase them through the app, and pick them up during the specified time window.
The app is free on the Apple App Store and Google Play. Users can also follow Too Good To Go’s Instagram page for tips on reducing food waste.
Too Good To Go operates the world’s largest marketplace for surplus food. Since its launch in 2016, the certified B Corp has saved over 400 million meals from going to waste globally. This represents approximately 1,080,000 tonnes of CO2 emissions avoided.
According to Project Drawdown, reducing food waste is the number one action individuals can take to help tackle climate change. The organization suggests this action could help limit global temperature rise to just 2°C by 2100.
See also: Eliminating Food Waste with Digital Technologies
This partnership offers a practical solution for Quebecers concerned about rising food costs. It allows shoppers to purchase quality food at significantly reduced prices while helping to address the global problem of food waste.
The expansion of Too Good To Go to all Super C locations makes it easier for more Quebecers to participate in food waste reduction. Four different types of Surprise Bags are available, so customers can choose options that best suit their needs and preferences.
This initiative represents a win-win solution for consumers, businesses, and the environment. Shoppers save money, and stores reduce waste and recover some costs on products that would otherwise be thrown away. Less food ends up in landfills, where it produces harmful greenhouse gases.
As food prices continue to concern many households, programs like Too Good To Go provide a practical way to stretch grocery budgets. The partnership addresses economic and environmental concerns by rescuing food that is still perfectly good to eat but would otherwise be discarded.
The success of this program will depend on consumer participation. However, with 86% of Quebecers planning to take action against food waste, the partnership between Super C and Too Good To Go appears well-positioned to impact the province significantly.
