The Future of Fashion Is Circular: Why the 2020s Will Be About Making New Clothes Out of Old Ones

Liu Wen and Guinevere Van Seenus were photographed for Vogue’s September issue at a recycling facility wearing upcycled and regenerated clothing by Marine Serre, Stella McCartney, CDLM, and Everlane. “We need to get used to looking at things and understanding that nothing actually goes ‘away’ [when we throw it out]—there is no ‘away,’” explains Stacy Flynn, the CEO of . She came to that realization nearly a decade ago on a sourcing trip in China, where she found herself in a factory town so polluted she couldn’t see her colleague standing next to her through the smog. “I realized how impactful and damaging our industry is to the environment, and began adding up all the millions of yards of fabric I’d made over the course of my career…. I was contributing to the problem,” she says. She launched Evrnu in 2015 and recently unveiled a groundbreaking technology that breaks cotton waste down into a liquid, then remakes it into stronger, higher-performing fibers. A recent included a hoodie made from Evrnu’s regenerated cotton. “Cotton and polyester make up 90% of all clothing, and both fibers require tremendous amounts of resources,” Flynn says. “Consumers throw away about 80% of their textiles […]

Newsletter Signup

Sign up for exclusive content, original stories, activism awareness, events and more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Support Us.

Happy Eco News will always remain free for anyone who needs it. Help us spread the good news about the environment!