Timeless Financial Services Lead Generation Strategies for 2023
Lead generation is essential to any successful business, and it is crucial for financial services companies that want to stay competitive in a crowded and constantly evolving market.
Below, we highlighted financial service lead generation strategies that will likely be effective in 2023 and beyond. By adopting these strategies, financial services businesses can attract and retain new customers and ultimately drive growth and success.
- Establish your website as a beachhead
A website is a vital asset every business should have, especially in the 21st century, where digital platforms have a strong presence.
A website helps strengthen your brand. It also provides better control over the experience you can offer prospects. While other platforms have excellent tools built-in for user engagement, they mostly stall in enabling financial services (FS) brands to provide a personalized experience.
We recommend that financial service providers leverage their websites to provide qualified leads with a more integrated and personalized experience. When creating a digital experience on your site, options to consider are self-service and self-led actions that let prospects complete lead qualification tasks.
One of the significant perks of making your website a lead-capture device is that you can channel traffic from other digital channels and acquire more qualified leads.
- Add a Chatbot
Did you know that chatbots, which cost about $50 to $200 per month, achieve more than three times as many conversations as contact forms or emails? As a result, this tech can provide quick answers to website visitors’ questions. Plus, it can interact with and engage potential customers faster than human agents.
What’s more, chatbots are very easy to build. With their easy-to-use chatbot builders, you can customize responses based on user clicks and other website behaviour.
- Leverage lead generation companies
You’ll have to hand the reins over to the professionals at some point, right?
When it comes to lead generation for your financial service business, there are a few professionals you can trust. Lead generation companies are one of them. These companies help business owners do all the heavy lifting as far as lead generation is concerned.
They can help your financial service deliver quality leads directly to you. For the best results, ensure you outsource your lead gen task to a reputable lead gen company.
- Embrace inbound marketing
You should consider inbound marketing if you want to up your lead generation game, especially in the financial sector.
When you observe that 80% of business decision-makers prefer to obtain information in a series of 500-word articles versus an advertisement, you realize fast that content is indeed king.
Financial service companies must embrace the transition to an inbound organization to attract more leads in this dynamic market scape.
While this doesn’t mean ignoring outbound strategies like telemarketing and PPC, it does mean investing more time, money, and efforts in inbound strategies like video creation, webinars, blogging,
- Leverage LinkedIn networking
With about 875 million members worldwide, LinkedIn has become a world where people can connect and network with diverse individuals from all corners of the world.
And, of course, if well leveraged, you can use the platform to reach your target audience at the expense of your time. Or if you have a sales team, you can train them to prospect for sales leads on LinkedIn via networks and groups.
You can establish your brand as thought leadership on the platform at an organizational level, pulling followers and potential leads via high-quality and valuable content and regular engagement. The possibility of attracting leads and referrals on LinkedIn is great. However, it required a strategy balancing proactive lead prospecting with sincere engagements.
- Improve visibility through digital storytelling
Digital storytelling uses digital tools such as video and interactive web pages to tell a story. It is an effective way to explain ideas, concepts, services, success stories, or products in a narrative format.
For example, a financial services company could create a whiteboard video that outlines the history of cryptocurrency, using the popular topic to increase brand awareness. Digital storytelling can also be used in advertorials, which are advertisements that present information about a product or service within the context of a story or perspective.
When done well, digital storytelling can help to humanize a brand, create content that is easily shared, provide value to an audience, and generate a large number of leads over a long period of time.
Lead generation is a crucial aspect of financial services marketing, and by adopting timeless strategies that focus on customer needs and provide value, financial services businesses can effectively attract and retain new customers.
Whether you are a small, independent financial advisor or a large financial institution, it is important to stay up-to-date with the latest trends and techniques and to continually evaluate and refine your lead generation efforts.