‘The Price Is Right’ Goes Green

In observance of Earth Day, Wednesday’s episode (4/22/09) of the CBS game show The Price Is Right will feature environmentally friendly products including cell phones made of recycled materials, solar charging equipment and a recycling cabinet. Environmentalist and actor Ed Begley Jr. will introduce a showcase that includes an electric bike, golf cart and Toyota Prius hybrid car. All of the prize packages including trip offered during this special Earth Day episode of The Price Is Right will be paired with donations to offset the carbon emissions from the travelling. "More than ever there are things that we can do that are really simple to do," said Barbara Bloom, senior vice president of daytime for CBS. "We can do that as people who supply entertainment. We are a powerful tool for messaging. I just wanted to remind people that it’s very easy to keep this in your consciousness as you go through your life."

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