The newspaper that gives back to the Earth – literally

Takeaways:

• The “Green Newspaper” was invented by the publisher of the famous Japanese daily.
• In 2016, a special edition paper was printed on 100% biodegradable paper with plant-based ink and embedded with seeds that readers could plant once they finished reading it.
• This plantable initiative The initiative reached 4.6 million people, and generated over $700,000 for the publisher.

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