© LEGO LEGO is cleaning and repackaging pre-loved bricks and sending them to charities for kids. Despite being made from plastic, there’s something to be said for LEGO bricks. They are exceedingly durable and their historically consistent connecting system makes their design the opposite of planned obsolescence. The Danish company has an impressive record on sustainability – from investments in offshore wind and discontinued relationships with oil companies to a plan to replace the plastic in the blocks with sustainable materials by 2030. And now the company has launched a pilot program called LEGO Replay, which blends sustainability with philanthropy. Families can take their old LEGOs (as we called them where I grew up), print a free shipping label from LEGO’s partner Give Back Box and send them away. Here’s where that durability comes into play: Give Back Box will inspect, sort, and clean the bricks, and ship them to Teach For America and Boys and Girls Club of Boston. “We know people don’t throw away their LEGO bricks,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group. “The vast majority hand them down to their children or grandchildren. But others have asked us for a safe […]
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