Sustainable British Water Brand Heralds Green Partnership with Run for All
The deal will see 70,000 x 330ml Water in a Box spring water cartons distributed to runners at the finish line of 16 races across 2022, including the Sheffield Half Marathon, Leeds Half Marathon and Nottingham 10k.
Run For All is a series of runs that commemorate the lasting legacy of the late amateur athlete and fundraiser, Jane Tomlinson CBE. This is the first time that the event has partnered with a sustainable water brand in an effort to make the events eco-friendlier and more sustainable.
Water in a Box managing director David Grannell said: “This is a really exciting partnership and a step in the right direction towards reducing PET plastic water bottles at sporting events.
Our mission is to show that there is a better way to consume water on-the-go that doesn’t needlessly harm our environment. We came up with a simple solution; repackage British spring water into a renewable, recyclable and lightweight cardboard box. Our cartons have the lowest carbon footprint of all drinks containers and are certified by the Forest Stewardship Council.”
Water in a Box is a widely recyclable plastic alternative made from renewable cardboard that is certified by the Forest Stewardship Council. It uses British spring water sourced from deep within the Mendip Hills in Somerset and is available in natural spring along with three fruity flavoured waters Strawberry, Lemon & Lime and Orange & Peach.
Tristan Batley-Kyle Director of Events at Run For All said: “We are proud to be collaborating with a brand with sustainability at its core. As one of the UK’s leading sporting events companies, we are committed to finding new ways to increase our sustainability as a company, and being able to offer an alternative to plastic for our finish line water is one step in that journey.
“We are really happy to be partnering with Water in a Box and are looking forward to working together to demonstrate more sustainable options for water on the go.”
Water in a Box was launched in 2014 when one of the founders was inspired to make a change after coming face to face with the sheer amount of plastic being dumped into our oceans.
Its mission is simple; to repackage spring water into something that is better for the environment, better for our health and accessible to everyone.
David Grannell added: “We should all try to make more mindful decisions when it comes to food and drink on the go to help and preserve our environment.”
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Notes to editors
Water in a box was inspired by seeing the amount of plastic being dumped in our oceans. So, in 2014 we launched our brand to encourage people to change their habits when buying spring water on the go. It uses British spring water sourced from deep within the Mendip Hills in Somerset. Its natural spring water is available in natural spring and with three fruity flavoured waters Strawberry, Lemon & Lime and Orange & Peach.
The idea was, and remains, simple; repackage spring water into something that’s better for the environment, better for our health and accessible to everyone.
Available in Natural (500ml and 330ml), Lemon & Lime, Orange & Peach and Strawberry flavours (all 330ml)
Made from naturally renewable paper which is sourced responsibly
Made from recyclable cardboard that is naturally lightweight
The carton is only 3% of the total weight of the product which is significantly lower than glass and plastic which makes transporting the cartons incredibly efficient
The carbon footprint is 1/3rd of that of a PET bottle
The spring water is sourced from underground springs in the Mendip Hills in Somerset
The water has an excellent mineral balance so it tastes delicious
Run For All is part of the lasting legacy of the late amateur athlete and fundraiser Jane Tomlinson CBE. Jane, from Leeds, made headlines around the world by taking part in a series of incredible endurance events – despite being diagnosed with an incurable cancer.
The mum-of-three defied her devastating diagnosis to complete challenge after challenge – from marathons and triathlons to ironman contests and cross-Europe cycle rides. The Run For All programme finishes each year with the Yorkshire Marathon. Every year tens of thousands of people take part in our popular events – running for charity, for a personal challenge or just for fun.