Say “Climate Pollution” Instead Of “Greenhouse Gases” — The Difference In Impact Is Huge

Takeaways:

• Climate activists are changing the language they use to describe the urgency of climate change.
• They are using “climate pollution” instead of “greenhouse gases” to help people create personal connections to the issue.
• They have found that using the phrase “climate pollution” awakens people, and they are more likely to be energized to act.

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