Plastic waste has met its match with the viral #Trashtag challenge

It is rare when a social media trend actually results in a physical change to the environment, especially when it comes to picking up plastic waste . But a new viral challenge has thousands of people from around the world coming together to clean up places that have become overrun with plastic. Unable to play video. HTML5 is not supported! The new challenge, #trashtag, encourages people to clean up litter and share photos from before and after the clean-up job is over. So far, tens of thousands of individuals have participated in the social media challenge. These participants have cleaned up roads, parks, beaches and wilderness areas. The challenge has also increased awareness of important environmental issues, like how much plastic waste ends up in the trash. Related: China closes Mount Everest base camp after overwhelming trash problem reports While the challenge only recently went viral, it actually started a few years ago. A company called UCO Gear came up with the idea in 2015 to help with its wilderness protection program. The challenge did not catch on until this year, after a post on Facebook tagged “tired teens” in the photo. Since then, there have been well over […]

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