Tomorrow Machine has designed GoneShells, a biodegradable juice bottle made from potato starch.
Most of the packaging we use today is single-use, meaning it’s meant to serve one purpose and then discarded after. On top of that, a lot of the packaging cannot be recycled due to the assortment of materials used to make them. Globally, we produce about 400 million tons of plastic waste yearly and the plastic containers we throw away take up to 450 years to degrade. A Swedish product design studio specializing in package, product and food concepts may have a sustainable solution to our wasteful plastic consumption.
The designers have created GoneShells, a biodegradable juice bottle. The bottle is made from a potato-starch material and coated in a bio-based water-resistant barrier on both the inside and outside to preserve the liquid it contains. The packaging can be home-composted, eaten or dissolved in water. The bottle is designed to be peeled into a spiral formation, similar to peeling an orange. Doing so breaks the barrier and immediately begins the material’s decomposition process. As long as the decomposition process isn’t activated, the packaging works similarly to a traditional plastic bottle.
The product was designed to tackle landfill waste and address the lack of recycling and industrial compositing facilities in some parts of the world. The designers also wanted to create packaging that would last the same amount of time as the contents inside. The designers are also using existing equipment designed to process fossil fuel-based thermoplastics. These methods and inexpensive raw materials will help bring GoneShells to markets. The only other thing the designers are working on to make this packaging 100% sustainable is the foiling letters that appear on the bottles. They are working on a printing solution that will follow the bottle concept.
Tomorrow Machine is also known for its This Too Shall Pass line, where the packaging is made with the same short life span as the food they contain. Their olive oil packaging is made out of caramelized sugar coated with wax. To use the contents inside, you crack it open like an egg. Once it is open, the wax no longer protects, and sugar and the package will melt when it comes in contact with water. Their smoothie packaging is made of agar-agar seaweed gel, and water is designed for drinks with a short life and needs refrigeration. It can be opened like a juice box by picking the top. Like the GoneShells, their packaging for Basmati Rice is wrapped in beeswax and can be opened by peeling the packaging.
Tomorrow Machine has a very innovative way to reduce single-use waste. By introducing GoneShells to markets worldwide, we can reduce the raw materials used to produce plastic and drastically minimize the waste that ends up in the landfill every year.