‘Nude’ Shopping Increases Vegetable Sales for New Zealand Markets

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Supermarkets around the world should be commended for banning plastic bags , but there’s another single-use foe on the environmental radar: produce packaging. For eco-conscious shoppers, one of the most frustrating things about the grocery store is seeing things like a lone potato spud shrink-wrapped in plastic . That’s why in New Zealand, a group New World supermarkets has ditched plastic wrap for nearly all of their fruits and vegetables as part of a "food in the nude" project—and seeing stunning sales as a result, NZ Herald reported. After the concept was introduced at a New World store in Bishopdale, Christchurch, "we noticed sales of spring onions, for example, had increased by 300 percent," owner Nigel Bond told NZ Herald. "There may have been other factors at play but we noticed similar increases in other vegetable varieties like silver beet and radishes," he noted. Bond said he and his store manager Gary May devised the idea two years ago after noticing an increasing amount of fresh produce coming in plastic wrap. "We thought this was crazy and vowed and declared to do something about it," he said. Bond decided to visit Whole Foods supermarkets in the U.S. and took […]

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