‘Nude shopping’ boosts vegetable and fruit sales dramatically

Public Domain Unsplash When a New Zealand supermarket chain ditched plastic packaging, produce sales skyrocketed. A New Zealand grocery store chain has jumped on the package-free bandwagon and discovered what a boost it gives to sales. When a number of New World stores ditched plastic wrapping and foam trays, sales of fresh vegetables and fruit jumped by an impressive 300 percent. Nigel Bond, who owns a New World store in Christchurch, told the NZ Herald that removing packaging totally changed the shopping experience. "When we first set up the new shelving our customers were blown away. It reminded me of when I was a kid going to the fruiterer with my Dad, you could smell the fresh citrus and spring onions. By wrapping products in plastic we sanitise and deprive people of this experience; it (dispensing with plastic) was a huge driver for us." This is an interesting aspect of zero waste shopping that isn’t recognized as often as it should be – how the absence of packaging enhances one’s interaction with the food and makes a person more inclined to buy a bunch of radishes, some spicy herbs, or a gorgeous shiny eggplant, just because it feels or […]

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