Nielsen: Consumers push sustainability demand in products

Consumers today do care about how products are made and the ingredients or raw materials they contain. Nielsen anticipates the demands will likely push the U.S. sustainability market to $150 billion by 2021. Nielsen said consumers are using their spending power to effect the change they want to see in the world. “Our projected sales echo the steady climb that the sustainability market has experienced in recent years, so corporations would do well to understand what attributes matter to consumers and meet the sustainable traits they’re seeking,” Nielsen noted in a recent insights blog . The data marketing firm said 48% of U.S. consumers indicate they would definitely or probably change their consumption habits to reduce their impact on the environment. “And these consumers are putting their dollars where their values are, spending $128.5 billion on sustainable fast-moving consumer goods (FMCG) products this year (through October),” the blog reported. “Since 2014, these influential shoppers have grown sustainable product sales by nearly 20%, with a compound average growth rate (CAGR) that’s four times larger than conventional products (3.5% vs -1.0% comparatively, based on 3-and 2-year annual returns). “By 2021, we expect these sustainability-minded shoppers to spend up to $150 billion […]

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