Matchbox Joins LEGO and Hasbro in Environmental Initiatives Within the Toy Industry

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The Matchbox Tesla Roadster will be made from 99% recycled materials and certified CarbonNeutral®. Mattel Many toy brands are striving to make their products more eco-friendly. The latest to announce environmental initiatives is Matchbox, which is launching a series of toy electric cars modeled after real vehicles. Matchbox, a formerly British company, is now owned by Mattel, an American company that also produces Hot Wheels. The company is striving to use 100% recycled material by 2030. Mattel joins major toy companies Hasbro, which produces toys like Nerf guns, Monopoly, and Beyblade toys, and LEGO in the movement to make toys more environmentally friendly by working on their green credentials. The first matchbox car in this eco-series to be released will be modeled after the zero-emission Tesla Roadster . The toy version of the Roadster will be made of 99% recycled materials, including zinc and plastic, and is scheduled to go on sale in 2022. Matchbox’s new series aims to educate children on the environmental impact of cars and motoring, according to the BBC . "We love this casting of the Matchbox Tesla roadster because it represents two things. It’s not just about the materials and usage of the materials […]

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