Is fashion’s future orange?: On Lenzing’s collab with Italian textile major Orange Fibres

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Citrus peels are the latest addition to Lenzing’s list of cellulosic fibers, courtesy a collab with Italian textile major Orange Fibres An earthy colour palette (think mint, peach, sage green and indigo) and breezy silhouettes aren’t the only highlights of designer Anita Dongre’s Spring-Summer 21 lineup. ‘Sounds of the Forest’, which dropped recently, is literally derived from the forest — using wood-based cellulosic fibres courtesy a collaboration with Tencel. Since its launch in the 1990s, the Austrian textile speciality brand (under The Lenzing Group) has come a long way. This year, it partnered with Red Carpet Green Dress, an organisation that pushes designers to focus on sustainable textile innovations and custom-made gowns for the Oscars. It found its way into pret with designers like Australia’s Kit Willow and Rajesh Pratap Singh closer home. And courtesy its light-weight nature, it also featured in swimwear collections by design houses such as Mara Hoffman and The Summer House in India. Now, after experiments with indigo and viscose, The Lenzing Group has partnered with Italy’s Orange Fiber to create the first-ever Tencel-branded lyocell fibre made from orange peels. The company, which has collaborated with Salvatore Ferragamo and H&M in the past, taps into […]

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