Iconic P&G Brand’s Circular Packaging is Powered by Eastman Renew

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  • In addition to launching its sulfate-free bio collection, Herbal Essences wanted to increase the recycled content and recyclability of the collections’ bottles.
  • Their new packaging is made with 50 per cent recycled content.
  • The material used is expected to result in 1 ton of plastic waste being diverted from landfills for every 2 tons of bottles produced.

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