How to Trick Your Brain into Climate Action

global climate strike protester holds up a sign indicating we are with greta september 27 2019 ottawa t20 1Q2m6O How to Trick Your Brain into Climate Action


  • A recent study suggests that a failure of intergenerational mentalizing (i.e. making sacrifices for the future of other) is a factor that contribute to climate action.
  • The findings found that stimulating a brain region called the temporo-parietal junction can make people more likely to make sustainable decisions.
  • “To motivate people for sustainability, it could be important to make sure they understand that their behaviour (be it voting decision, consumption patterns or travel choice) actually has an impact on the wellbeing of other human beings” said  Benedikt Langenbach, a psychologist and postdoctoral researcher at the University of Duisberg-Essen in Germany.

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