How to Trick Your Brain into Climate Action

Reading Time: < 1 minute


  • A recent study suggests that a failure of intergenerational mentalizing (i.e. making sacrifices for the future of other) is a factor that contribute to climate action.
  • The findings found that stimulating a brain region called the temporo-parietal junction can make people more likely to make sustainable decisions.
  • “To motivate people for sustainability, it could be important to make sure they understand that their behaviour (be it voting decision, consumption patterns or travel choice) actually has an impact on the wellbeing of other human beings” said  Benedikt Langenbach, a psychologist and postdoctoral researcher at the University of Duisberg-Essen in Germany.

Newsletter Signup

Sign up for exclusive content, original stories, activism awareness, events and more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Support Us.

Happy Eco News will always remain free for anyone who needs it. Help us spread the good news about the environment!