Goals for good: Why the UN Sustainable Development Goals are making the world more sustainable

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Isobar look at the effect of the UN’s Sustainability goals. As creatives, we all strive for a greater purpose. To do work that is interesting and meaningful, work that will outlive us, and work that helps other humans in need. In a world full of complex challenges, where we are still fighting poverty, gender inequality, disease and climate change – how do we know what to focus on to have an impact? Four years ago, we found an inspiring map to enable us and our clients to do ‘good’ and work together for change. That map, was the 17 United Nations Sustainable Development Goals (SDGs). These goals became our blueprint for Isobar Good, Isobar’s global initiativededicated to social impact. The goals have shaped how we help corporate clients integrate social impact into their business and brand strategies, and how we help Not For Profit’s have a greater impact through experience-led transformation. In 2015, the 193 member states who make up the United Nation’s met in New York for the UN’s Summit for Sustainable Development. It was here they made history by forging a commitment and pledge to 17 goals to protect the planet, fight poverty, and create equal opportunities […]

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