Del Taco’s vegan Beyond Meat taco is on track to become one of the chain’s most successful new menu item launches ever

Del Taco has seen an increase in customer spending and traffic following the launch of its vegan Beyond Meat taco 11 days ago. The Beyond Taco swaps ground beef with a vegan protein that imitates the taste and texture of a classic taco from Del Taco. "We’ve had stories … of folks talking about having never been to Del Taco before and this giving them a reason to check out the brand," Del Taco CEO John Cappasola told investors on Monday. Visit Business Insider’s homepage for more stories . An error has occurred Business Insider Sign up for our best stories delivered to your inbox By clicking Sign Up, you agree to receive marketing emails from Insider Inc. and accept our Terms of Service and Privacy Policy . Del Taco has only had the Beyond Meat taco on its menu nationally for 11 days. But, the chain says the vegan menu item is already driving sales. "Since launching 11 days ago, we are very encouraged by increases in both check and traffic, as this new product platform is bringing in many new or lapsed users and appealing to regular Del Taco guests, who are all eager to sample our […]

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