Cutting emissions in the film and tv industry
When audiences settle into their seats at the cinema or stream the latest hit series, few consider the environmental cost behind the scenes. Yet, film and television productions carry a significant carbon footprint, driven by the constant movement of people and equipment, high energy demands, and the waste generated by sets, props, and catering. As one of the most powerful global industries, both in terms of economic reach and cultural influence, entertainment cannot afford to ignore its role in addressing the climate crisis.
The scale of the problem is significant. Air travel and fleet vehicles make transportation one of the largest contributors to a production’s emissions, as crews, actors, and equipment often crisscross the globe. On-location shoots frequently rely on diesel generators that spew greenhouse gases, while sprawling studio complexes consume enormous amounts of power to run lighting, air conditioning, and production equipment. Waste adds another layer of impact. Sets are sometimes built from scratch only to be dismantled after filming, with materials discarded in landfills. Catering, too, can generate mountains of single-use packaging and food waste. Combined, these factors reveal a hidden cost of entertainment: a substantial environmental footprint that rivals some of the most energy-intensive industries.
Acknowledging this reality, the film and television sector has begun adopting greener practices that aim to reduce its impact without compromising creativity. One major change is the shift away from diesel-powered generators toward battery storage systems that deliver clean, quiet energy on set. Studios in Los Angeles, London, and beyond are also installing solar panels and adopting renewable power sources, cutting emissions while saving money in the long run.
Production design is another area that is transforming. Instead of building temporary sets that end up in dumpsters, many studios are embracing circular models that prioritize reuse and recycling. Sustainable materials, from responsibly sourced timber to non-toxic paints, are becoming more common. Prop departments now maintain libraries where items can be borrowed, refurbished, and recirculated across different productions.
Logistics, too, are being reimagined. Rather than flying in entire crews, productions are increasingly hiring local talent and technical teams, reducing both emissions and costs. Where travel is unavoidable, carbon offsetting and efficient scheduling are used to minimize the number of flights. Food departments have joined the effort by reducing their use of single-use plastics and partnering with local food banks to donate surplus meals, addressing both waste and hunger in the process.
While reducing direct emissions is critical, the industry’s greatest power may lie in its ability to shape culture. Storytelling can normalize sustainable behaviour in ways that resonate far beyond the screen. A character cycling to work, a family eating a plant-based dinner, or a storyline that touches on renewable energy—these subtle choices can influence viewers without ever feeling didactic. Just as fashion, music, and language trends have been popularized through film and television, so too can sustainable living become part of everyday culture when portrayed authentically.
Major studios and streaming platforms are also recognizing the value of public commitments to sustainability. Younger audiences, in particular, are drawn to companies that align with their values, and environmental responsibility is a growing expectation among them. By investing in greener production and highlighting these efforts, studios can build trust with viewers while demonstrating leadership in a world that urgently seeks climate solutions.
The road ahead is not without obstacles. Transitioning away from fossil fuel-powered infrastructure requires significant upfront investment, and the deeply ingrained practices of decades-long production traditions are slow to change. However, momentum is building. Industry leaders, actors, and producers are speaking out in favour of sustainable practices, and international collaborations are emerging to set standards and share innovations.
The message is clear: the future of film and television can be both entertaining and environmentally responsible. With its unique blend of economic power and cultural influence, the entertainment industry has the ability not only to improve its own operations but also to inspire millions of viewers worldwide to adopt a low-carbon lifestyle. In doing so, it proves that the magic of storytelling can extend far beyond the screen, helping to rewrite the script for a more sustainable future.
