Citroen’s My Ami Buggy Sold Out in Record Time, but That’s Not the Real Story
Citroen’s tiny electric runabout, the My Ami Buggy, sold out in record time in Europe. 800 examples of the vehicle were sold in just 10 hours when it launched in June 2023.
The My Ami Buggy is a small, two-seat electric vehicle designed for city driving. With a top speed of 50 km/h and a range of 75 km; it is slow and doesn’t go very far. So why did it sell out so quickly?
There are a few reasons why the My Ami Buggy sold out so quickly to consumers: it is a unique and stylish vehicle not available in many other markets. It is affordable, making it an attractive option for city dwellers, and the vehicle is electric, which appeals to consumers who are looking for a more sustainable transportation option. The vehicle is cheap, priced starting at $8500 USD. There are lots of motorcycles that cost more than this buggy, but this vehicle will keep you warm and dry on your commute.
The success of the My Ami Buggy is a sign of the growing popularity of micro-electric vehicles in Europe. As more and more consumers become interested in electric vehicles, we can expect to see more and more mainstream manufacturers providing options and more and more on our streets in the coming years.
See also: Squad Solar Car is coming to the USA.
Businesses Take Note:
There has been a focus on consumer sales of My Ami Buggy in popular automotive media coverage, and I think it is misleading. The Citroen website for My Ami Buggy has an entire section of pages dedicated to commercial buyers. We are seeing a big push by cities to lead economic decarbonization, there are many who believe cities have the biggest potential impact in this effort.
One major result of the civic decarbonization trend is the move toward clean air zones in city centers. Clean air zones are becoming more and more restrictive toward fossil fuel powered vehicles, and delivery vehicles are not exempt. This, combined with the high cost of fossil fuels and predictions of limited availability of fossil fuel refuelling stations, means we will soon see fleets of small, electric delivery vehicles in our urban areas.
This makes our cities more livable. Fewer large diesel vehicles mean far less particulate to breath, less noise and a reduction in associated health risks.
Some potential commercial uses for the My Ami Buggy are:
- Delivery vehicles: The My Ami Buggy could be used as a delivery vehicle for businesses that operate in urban areas. The vehicle is small and easy to maneuver, making it ideal for navigating crowded streets and alleyways.
- Car share: My Ami Buggy would make a great weatherproof car share option similar to the bike shares we see in cities.
- Tourism: The My Ami Buggy could be used as a tour vehicle for businesses that offer tours of cities or other attractions. The vehicle is has a large sunroof, giving passengers a panoramic view of their surroundings.
- Marketing: The My Ami Buggy could be used as a marketing vehicle for businesses that want to promote their products or services. The vehicle is eye-catching and can be easily customized to reflect the brand’s identity.
- Event transportation: The My Ami Buggy could be used to transport guests to and from events. The vehicle is small, making it ideal for use in crowded areas.
- Fleet vehicles: The My Ami Buggy could be used as a fleet vehicle for businesses that have a large number of employees who need to travel short distances. The vehicle is affordable and easy to maintain, making it a cost-effective option for businesses.
My Ami Buggy has the potential to be used for a variety of commercial purposes. The vehicle’s small size, electric powertrain, and open-top design make it ideal for use in urban areas and for various marketing and transportation applications.
Overall, the success of the My Ami Buggy is a positive sign for the future of electric vehicles. As more and more consumers and businesses become interested in these vehicles, we can expect to see more and more of them being sold in the coming years.
