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Takeaways:
- Carbon insetting is when a firm invests in projects that generate carbon and emission reductions within is value change.
- Companies such as Kering, Chanel, L’Oreal, Nespresso and Accor are hoping to push carbon insetting into the mainstream.
- These companies are members of the International Platform for Insetting that looks to encourage companies to invest in emission reduction projects such as regenerative agriculture programs or forest conservation projects.