Burger King is rolling out the Impossible Whopper nationwide

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In April, when Burger King started running a regional test of the Impossible Whopper, its version of the popular plant-based-but-beefy Impossible Burger, it took only a few weeks before the fast-food chain announced that it planned to expand the offering to all of its 7,200 American restaurants. On August 8, that’s happening: If you want to try an Impossible Whopper, the burgers will be available nationwide. [Photo: Burger King] Like a regular Whopper, the new burger is served with tomatoes, lettuce, and the other standard toppings (including nonvegan mayonnaise) on a toasted sesame-seed bun. And the flame-grilled patty itself may taste convincing enough that some diners could mistake it for beef. The company’s chief marketing officer has claimed that even Burger King’s corporate staff find it indistinguishable, telling the New York Times , “People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which.” The same day, customers using DoorDash and the Burger King app can order the “Impossible Taste Test,” a $7 meal with both the original Whopper and an Impossible Whopper. For now, the chain says that the burgers will be available only for a […]

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