Bud Powers Atlanta’s Super Bowl Week With Renewables

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When we think of Budweiser’s Super Bowl commercials, images of croaking frogs or horses playing football usually come to mind. But for this year’s big game in Atlanta, the beer giant is going green. Budweiser, which switched all its U.S. beer brewing to renewable energy last year, debuted a dreamy spot called, "Wind Never Felt Better," featuring its iconic Clydesdales, a Dalmatian and wind turbines. The 1-minute ad is set to Bob Dylan’s "Blowin’ in the Wind" and has already been watched more than 65,000 times on YouTube. So far, it’s been pretty well-received by viewers. "It is beautiful to see companies taking a stand, understanding corporate responsibility," one YouTube commenter wrote. Bud’s eco-friendly makeover is a definite shift from a bunch of men saying "Wassup" to each other . "Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to renewable electricity," said Ricardo Marques of Anheuser-Busch, the brewer that makes Budweiser, Bud Light and many other beers, in a press release . "We are proud to be the first Anheuser-Busch brand and the […]

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