Bridgestone Increases Investment In Guayule for Natural Rubber Materials

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Takeaways:

  • Bridgestone has announced it will put an extra $42 million towards establishing commercial operations of a desert plant by 2030.
  • The company is focusing on making all-sustainable tires using natural rubber.
  • Bridgestone is also partnering with local farmers in the United States and Native American tribes to increase the capacity of farmland for the crop’s production by 25,000 acres.

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