Better Cotton Plans to Use Better Metrics, Transparency to Help Cut Emissions

Why Sustainable Fashion Retailers Need to Cotton on to Provenance
Reading Time: < 1 minute

Why Sustainable Fashion Retailers Need to Cotton on to Provenance

Reading Time: < 1 minute

Takeaways:

  • Non-profit Better Cotton plans to cut their greenhouse gas emissions in half by using enhanced metrics which would track the sustainability progress at the farm level.
  • The physical traceability will allow them to improve soil health while using less water and fewer fertilizers and pesticides.
  • “We will also help open doors to markets, and through our metrics, feed back information on the results farmers are achieving, so they can see the benefits of sustainable practices and continuously improve the way they farm.” say Better Cotton CEO Alan McClay. […]

Newsletter Signup

Sign up for exclusive content, original stories, activism awareness, events and more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Support Us.

Happy Eco News will always remain free for anyone who needs it. Help us spread the good news about the environment!