Takeaways:
- Non-profit Better Cotton plans to cut their greenhouse gas emissions in half by using enhanced metrics which would track the sustainability progress at the farm level.
- The physical traceability will allow them to improve soil health while using less water and fewer fertilizers and pesticides.
- “We will also help open doors to markets, and through our metrics, feed back information on the results farmers are achieving, so they can see the benefits of sustainable practices and continuously improve the way they farm.” say Better Cotton CEO Alan McClay. […]
