Staci Morris

After building a career in retail, Staci Morris found that working with color was her calling. Throughout her 15-year career as a product developer, her favorite part was creating seasonal color palettes. She studied color theory and became fascinated with scientific studies on how color affects people differently.

A personal experience forever changed the way Staci viewed color. At the beginning of the pandemic, her beloved mom was diagnosed with stage 4 ovarian cancer, and she asked Staci to paint her nails close to the end of her life. Staci remembers sitting on her mom’s bed and adding color to her nails. The seemingly simple act made her mom feel like herself again and helped her reconnect with the person she was and the beauty she felt before cancer had taken hold. It brought a little bit of joy to a tragic situation.

“It was a profound moment for me,” Staci says. “Color is very powerful and transformative. I remember walking away from that experience thinking how great it would be to help everyone have a moment like that—being uplifted simply by nail color, despite what might be challenging them in their life. Everyone I talk to has experienced hardship in some form over the last couple of years and could use a dose of joy and self-care to keep them going.”

Staci created Liberation Nails to be a source of celebration. This journey has taken her from grieving to healing to joyfully helping others enjoy creative expression.