Grant Brown
Sporting apparel companies must be in tune with their customers, the mass consumers. Demand for their ocean plastic sourced shoes is high and is a step in the right direction.
Adidas had introduced three new versions of its UltraBoost shoe made out of plastic found in the ocean in 2017, in partnership with environmental initiative Parley for the Oceans. Each pair of shoes reuses 11 plastic bottles. The shoe incorporates recycled plastic into the laces, heel webbing, heel lining […]
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