Best Practices to Drive Sustainable Growth in Green Businesses

Guest Post by: Mireya Vila, Founder and Business Development Manager at UP green

Transparency and differentiation to boost your sales

Mireya Vilá, Founder and Business Development Manager at UP green, will share the best practices to help sustainable brands differentiate and stand out.

For those of you who don’t know UP green is the first digital consultancy specialized in promoting the growth of sustainable businesses.

UP green´s project was born as a consequence of current concerns about 21st-century life. Like the majority of the population today, the UP green team loves to travel, nature, and enjoy the planet on which we have the privilege of living. Being aware of the harsh reality that surrounds us: deforestation of forests, climate change, melting of glaciers, etc. They were clear that they wanted to contribute their grain of sand.

Nowadays, we are all aware of our habits and customs’ impact on the planet. Every day we find out about more and more sustainable and ethical products, vegan food. Increasingly, buyers and committed citizens are looking for alternatives to traditional products… but, there is a conflict! They do not easily find each other. Accessibility fails, it is still difficult to find sustainable and environmentally friendly products in the stores you buy regularly.

UP green decided to be committed to doing what we were best at, implementing successful digital strategies to help sustainable companies connect with their customers. Now, sustainable companies can also access the expertise and know-how used by leading companies to obtain similar results and reach more people.

Do you know the techniques that sustainable companies apply to grow their business with a limited budget?

UP green helps to define and implement specific strategies aligned with the objectives of sustainable and conscious companies that offer quality services and products without damaging the environment. The company wanted to share with us some of the concepts that help define differentiation techniques for green companies:

 1.. Sensitization: Taking information responsibility

There is still a great lack of knowledge about the ecological footprint of the most accessible products. As experts in the area, it is the companies with sustainable DNA that must communicate to society the advantages or disadvantages of carrying out certain economic or industrial practices. A conscientious consumer has the power to invest in the best products.

2. Anticipation: Anticipate the demands of consumers

Knowing first-hand what practices need to be improved, change leaders consciously design more efficient processes to obtain final products, reducing the impact both in production processes and in logistics and marketing. Likewise, they also carry out actions to offset the carbon footprint, reforestation, collection of plastics in nature, etc.

3. UI & UX: Friendly, transparent, and accessible brands

In a digitized world, we cannot ignore the user experience. The leading companies in the sector invest time and resources in measuring and optimizing their sales funnel. And it is that having an adequate conversion is the key for any business that sells online. If you are not familiar with terms such as omnichannel, responsive, or WPO, it is time to get your act together because digital tools are here to stay.

4. Client first – Prioritize the client, attention, and support

If you want your customers to be your brand ambassadors, listen to them. Understand what their needs and requirements are. Differentiate yourself from the competition with attentive and personalized service. Perhaps you will be surprised to discover that not all customers prioritize receiving the order in 24 hours or at home; On the other hand, they do care about the origin of the raw materials or the material with which the products are packed.

5. Efficient and automated marketing to optimize metrics

A topic that gives a lot of itself, but the basis is to make a study of the point of the situation. Audit the sales funnel. How are you impacting the target audience? What are you doing to attract your target audience? Do you know how to identify what works and what doesn’t? Is your client satisfied? What strategy is the competition carrying out? ? Study the results and with clear objectives define the priorities to bet on the actions that make sense to carry out.

The revolution of companies with sustainable DNA

Information is essential and even more so if your brand has values, research, innovation, and sacrifice behind it. You have to think about it like this; each purchase is an investment, empower your customers to invest in the small entrepreneurs who are driving change.

Mireya Vilá Cid, Founder & Business Development of UP green, states:

“Our goal is to become an essential ally for sustainable companies who want to accelerate the change in the current industrial and economic landscape. We want to boost the growth of businesses that reduce the impact of carrying out their activity on the planet to have a more sustainable future.”

If you have a sustainable project and you are in the growth phase but it is difficult for you to meet the objectives. If you have a quality product, the campaigns do not help you reach more customers or increase conversion. If you need external support to bring new ideas and free up your team to focus on doing what you do best; contact UP green to schedule a video call and start scaling your business.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.