Reading Time: < 1 minute
Takeaways:
- To reduce their CO2 emissions, IKEA makes furniture from wood harvested from rainforest nations.
- As of 2017, the company has sourced over half of its wood from sustainable places. The ultimate aim is to use 100%.
- The company is also phasing out the use of potentially harmful chemicals when making urniture.
Nice. But is it really superficial?
Hi Jean-Claude,
Really good question. Greenwashing is so pervasive right now that it’s smart to question any type of sustainability announcement. However, I have seen many thoughtful sustainability initiatives from IKEA over the last 4 years that look like they are doing the right thing. Fingers crossed that they are.