Takeaways:

  • While many consumers are eager to make sustainable choices, they lack access to affordable climate friendly options, while companies are waiting for a clear demand signal.
  • Organizations have the opportunity to shift towards environmentally-friendly lifestyles which would support their decarbonization goals and unlock opportunities for new value creation..
  • An evidence-based model for accelerating social change shows how different actors (companies, activists, organizations) can build durable momentum for systems transformation to accelerate sustainable consumption.

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