A new philanthropic marketing startup based out of Austin, Texas is providing companies with a way to advertise while doing good. FreeWater provides beverages in eco-friendly, BPA-free packaging paid for by the ads printed directly onto the bottles. Companies can choose to either distribute them for free or sell them for a profit. Beverages are packaged in aluminum bottles or paper cartons. FreeWater will donate 10 cents from each beverage to charities that build water wells for people in need in Africa. “When you do the math, we only need 10% of Americans to choose our free product so we can solve the global water crisis permanently,” said Josh Cliffords, Founder + CEO. “That’s water wells or systems put in place for 800 million people in need. And each time we introduce a new product it will donate to a different charitable cause.” Cliffords created the startup after volunteering with refugees who had little access to clean water. According to FreeWater, 800 million people are living without safe drinking water, and 3.6 billion people live in areas that suffer from water scarcity at least one month per year. “I wanted to change the experience of giving to charity and […]


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