Rare, a conservation group that has run programs in more than 60 countries since starting in the 1970s, puts behavior change at the center of its work, combining design thinking and social marketing to drive conservation outcomes. Brett Jenks has helmed Rare since 2000, helping greatly expand the organization and launching initiatives like the Center for Behavior & the Environment. Jenks says Rare’s approach sets it apart from other conservation groups: “Rare is decidedly different from other conservation organizations: We are highly focused on one thing — inspiring behavior change so people and nature thrive,” Rare president and CEO Brett Jenks told Mongabay during a recent interview. “We work directly with local leaders and communities, advocating for giving them rights to their resources, equipping them with data for decision-making, connecting them to the formal economy, and empowering them with knowledge and skills to sustain change,” Jenks said. “We are steadfast believers in the cumulative power of individual and collective action as a vital pathway to safeguarding and restoring our shared waters, lands and climate.” Efforts to maintain protected areas and safeguard wildlife can at times feel futile given the persistent onslaught of encroachment, poaching and extractive activities. At the […]


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