Levi’s is a recognizable name harking back to its beginnings in 1853. A company like that lasts through the ages by achieving success through innovation. In the current zeitgeist, Levi’s goals are to embrace sustainability and overcome the challenges of changing the ways a company does business. Each season’s product lineup brings a deeper focus on Earth-friendly material selection and conservative manufacturing practices. The newest Wellthread collection is more than a line of clothing; it’s an example of the changes the company has already made and a snapshot of its goals for the future. The spring and summer 2021 Wellthread releases include garments made with 55% hemp content. With the availability of hemp increasing due to changes in legislation, an increasing number of businesses have started realizing the financial and environmental benefits. Hemp requires significantly less water to grow than cotton. Like all plants, hemp absorbs carbon dioxide from the air, storing it in the ground, and releases oxygen. Hemp also reduces the need for toxic pesticides, and it enriches rather than strips the soil. Levi’s products still contain some cotton, so the company has committed to increasing the quantity of organic cotton, which is less polluting than traditional […]

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