American journalist Evan Townsend has designed the True South flag for Antarctica to create a distinctive identity for the continent and encourage its protection by the rest of the Earth’s inhabitants.

Designed while working as a steward at a polar research station, the True South flag features an icy white peak mirrored by a south-facing compass arrow.

According to Townsend, it is the first Antarctic flag to be supported by any National Antarctic Program, with six backing it, and the first to be widely used across the continent…

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