Gucci owner Kering is the latest luxury giant to embrace the resale sector "There’s always the thrill of finding something really cool, something you always wanted but could never afford. Suddenly, it pops up on your screen," Antonia Barthel told DW. The 27-year-old woman from Munich peruses high-end resale platforms weekly, hunting for secondhand luxury fashion. It’s customers like her who are causing fashion labels to reconsider their stance towards the resale sector. Earlier this month, Kering, the luxury behemoth that owns brands such as Gucci, Alexander McQueen and Balenciaga, acquired a 5% stake in the French high-end resale platform Vestiaire Collective. The resale market was previously shunned by luxury fashion houses, who are wary of ceding control of the distribution, price and perception of their items. Kering’s investment could signal a wider pivot towards resale in the industry. Francois-Henri Pinault, chairman and CEO of Kering, said in a statement: "Pre-owned luxury is now a real and deeply rooted trend." Preloved: An image transformation The shabby, used image of secondhand clothing is gradually fading. Preloved is the new motto of many young fashionistas. "It never bothered me that the clothes have been worn before. They feel new to me," […]


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