Every eco-conscious consumer has felt the frustration of trying to make the least climate-ruining decisions. Nothing you buy is really good for the planet — every new purchase carries a carbon cost. So many factors go into determining the environmental and social impact of everything on your shopping list that even the smallest choices can become agonizing. How are you to know whether cotton really is better than polyester ? Whether local or organic food is preferable? Whether GMO means anything at all ? A mind-boggling array of factors can inform every decision, so for reassurance, people often turn to trusted brands and recognizable — or at least understandable —labels. Climate Neutral Certified combines those two things in a verified seal of approval indicating that a product comes from a company taking responsibility for the carbon emissions of its entire supply chain. The idea, according to CEO Austin Whitman, is to make those headache-inducing decisions a little easier — and provide clear, simple actions for folks who want to tread more lightly on the planet. The nonprofit wants to do for a whole array of products what Fair Trade has done for coffee and LEED has done for buildings […]


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