Sustainable t-shirts by Allbirds are made from a new, low-carbon material that uses a mineral extract from discarded snow crab shells. Jerry Buttles / Allbirds In the age of consumption, sustainability innovations can help shift cultural habits and protect dwindling natural resources. Improvements in source materials, product durability and end-of-life disposal procedures can create consumer products that are better for the Earth throughout their lifecycles. Three recent advancements hope to make a difference. Sustainable sneaker start-up Allbirds is known for its thoughtfulness for consumers and the environment. The four-year-old shoe company has become hugely popular by creating comfortable shoes made from responsibly sourced materials like tencel and wool, reported Fast Company . Recently, Allbirds launched its debut apparel line with garments for men and women made with eco-friendly materials that have a low carbon footprint, the report said. Introduced along with the line is a new t-shirt material called "TrinoXO," which is made from wool and discarded snow crab shells from Canada’s seafood industry, reported CNBC and CNN . The shells are the "number two discarded resource on earth," Allbirds claims, reported Men’s Health . "Discarded material is the holy grail when it comes to sustainable fibers," Jad Finck, […]


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