Evian releases label-free bottle made from recycled plastic as it embraces the circular economy

Mineral water brand Evian has unveiled its first bottle made of recycled plastic as part of its plan to become a circular brand by 2025. The recyclable 400ml bottle is made of recycled polyethylene terephthalate (rPET) and features an embossed logo instead of a label. However, the pink cap is made from virgin high-density polyethylene (HDPE) and oriented polypropylene (OPP), which Evian says can be recycled. "It took almost two years for us to develop this innovation," said Evian vice president Shweta Harit. "Having overcome industry-wide restrictions in technology and production, this is the first time that Evian has been able to implement a fully circular bottle design." However, for now, the changes only affect the 400ml bottle. The brand’s other bottles are made from approximately 40 per cent recycled plastic. The rest of Evian’s bottles will be made entirely of recycled plastic by 2025, in line with its promise to adopt the principles of the circular economy across its business . "This is a move that will see the brand adopt a circular approach to its plastic usage, where plastic is kept within the economy and out of nature, meaning that their bottles will be made from 100 […]

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