Supermodel and environmental activist Arizona Muse on selling sustainability

Supermodel, sustainability consultant and environmental activist Arizona Muse. "I hope in the near future there will come a time when I can say, ‘I won’t work with brands unless they are sustainable’," she says. Image: Green is the new black Ten years ago, Arizona Muse made her big break in the fashion world. She was chosen by Prada to open and close the Italian luxury brand’s flagship show in Milan. Five years and innumerable shoots, catwalks and Vogue magazine covers later, the British-American model pivoted from the glamourous world of fashion towards the somewhat scruffier world of environmental activism. “It dawned on me that I had no idea where the clothes I was working in came from, what they were made of, and who made them,” she told Eco-Business in a webinar at the Conscious Festival on Friday. That epiphany prompted the Arizona-born ambassador for the likes of Burberry, Chanel and Dior to become an enthusiastic student of sustainability. “I went on a mission to find out as much as I could,” said Muse, who, five years on, is now a sustainability consultant to fashion brands as well as an activist and model. In February, a month before the […]

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