He spent a major part of his career in the food industry doing research and business development of savoury ingredients and snacks.

Entrepreneur Christoph Langwallner enjoyed the “roller-coaster” ride that took him from his home country of Austria to the United Kingdom, Russia and India. But somewhere along the way, he found himself caught in a dilemma.

At work, he was figuring out new strategies to get children and other consumers to eat more snacks laden with calories but bereft of nutrients. When he returned home, he saw his two children enjoying similar snacks and discouraged them from eating the junk food.

“I guess there was some sort of conflict in me that grew stronger and stronger,” Langwallner said. “And I said to myself, I’m still young enough, I want to do something different for the rest of my life.”

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