Runners in a half-marathon in London on March 1 might be a little confused at the water stations, where instead of getting water in a plastic cup or bottle, they’ll be handed an edible water-filled pod. The package, which is also compostable, is made from seaweed and plant extracts . You simply bite the corner off and drink. “What we want to do is have a bulletproof solution—regardless of where it ends up, our packaging will not create negative consequences,” says Pierre-Yves Paslier, cofounder of Notpla , the startup that makes the packaging. “If nature can deal with it if it ends up in the wrong place, that’s the ultimate kind of protection.” [Photo: Ooho] Paslier, a former packaging engineer at L’Oréal, began working on the concept along with designer Rodrigo Garcia Gonzalez in 2013 while they were studying innovation design engineering at Imperial College London and the Royal College of Art. Seven years later, it’s no longer a student project but a viable business. After raising more than $1 million in a crowdfunding campaign last year, the company has just raised its first VC-backed “seed plus” round of more than $5 million. [Photo: Ooho] The designers used a […]


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.