Between Norway and the North Pole is Svalbard, a Norwegian archipelago and one of the most rugged and northern inhabited areas. With an average January high of 9 degrees and 24 hours of darkness, you might not expect this to be a tourist hot-spot. But the northern lights are drawing bigger and bigger crowds through Svalbard’s dark winter. The trick is making sure that the roughly 75,000 annual visitors don’t overwhelm the environment and culture of the archipelago’s 2,583 year-round residents. One strategy has been to spread tourism out over the entire year, and a new tactic is using electric snowmobiles to explore the area in a more sustainable way. Off the Map Travel, based in England, specializes in Northern Lights travel. Its “Truly Green Aurora Holiday” package has developed the lowest impact Arctic northern lights adventure yet. The team has harnessed Arctic winds to power e-snowmobiles. Off the Map Travel offers the new activity out of Longyearbyen, the Svalbard town where the majority of the population lives. The company recommends this activity from November to January, when the skies over the islands are almost permanently black. Related: Sleep beneath the northern lights in this unique Iceland bubble “Although […]

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