JUST Water — Will Smith’s sustainable boxed water brand — launched sneakers that benefit Leonardo DiCaprio’s environmental charity. Leonardo DiCaprio and Will Smith are on a mission to save the Amazon with sneakers. Smith’s sustainable, eco-friendly water company JUST Water — which he runs with son Jaden — teamed up with Allbirds, an environmentally-friendly footwear company. Together, JUST Water and Allbirds designed and released two new limited-edition sneakers, Tree Runners and Tree Toppers. All proceeds from the shoes will be donated to DiCaprio’s Amazon Forest Fund — DiCaprio is also an Allbirds investor. DiCaprio’s environmental nonprofit Earth Alliance — which he started alongside Laurene Powell Jobs and Brian Sheth — recently set up the emergency Amazon Forest Fund in response to the news of devasting fires raging across the rainforest. Often referred to as the lungs of the earth, the Amazon supplies six percent of the planet’s oxygen. It is home to more than one million Indigenous people and half the world’s estimated 10 million species of animals, plants, and insects. “There is only one Mother Earth and it’s on us to protect her,” Smith said in a statement about the collaboration. “The Brazillian Amazon, our largest carbon sink, […]


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.