Getting Impossible Foods’ plant-based burger alternative from the lab and onto consumers’ grills has been a long, drawn out process . But the company has announced that starting tomorrow, the new Impossible Burger will finally be available to purchase in grocery stores—assuming you live in California. Earlier this year, at CES 2019 in Las Vegas, Impossible Foods debuted version 2.0 of its Impossible Burger which we found to be almost indistinguishable from burgers made from actual beef thanks to an ingredient called soy leghemoglobin that simulates how ground beef looks, cooks, and tastes. Impossible Foods has created an impressive product that promises to help reduce the world’s demand for beef, but to date it has only been available to consumers through restaurants and fast food joints because the U.S. Food and Drug Administration was slow to fully approve soy leghemoglobin as a safe color additive. Concerned that the additive could be a potential allergen, last July the FDA limited its availability to consumers as a cooked product only. As a result, it’s only been available to the masses through restaurants like Red Robin, Momofuku Nishi, White Castle, and by the end of 2019, every single Burger King franchise in […]
Latest Articles
A New Wireless EV Charging Road is Currently Under Construction in Germany
Takeaways: Germany is building the first-ever public wireless road project to charge an electric bus travelling to the city.
The supplier Electreon will put...
Is Cellular Agriculture the Future of Food Production?
Takeaways: Cellular agriculture is a form of lab technology that uses a base material to cultivate a usable product.
This technology allows food to...
How Floating Battery Buoys Could Curb Shipping Emissions in Ports.
How Floating Battery Buoys Could Curb Shipping Emissions in Ports. Floating Battery Buoys could Curb Shipping Emissions...
Critically Endangered Chimpanzee Born at Chester Zoo Offers New Species Hope
Takeaways: A critically endangered Western chimpanzee has been born at the Chester Zoo.
There are only 18 000 individuals left in the world due...
Emerging Technologies and Trends in Better-for-you and More Sustainable Food and Beverages
Emerging Technologies and Trends in Better-for-you and More Sustainable Food and Beverages Guest Post by: Julia Stamberger, Co-founder and...
Batteries That Store Energy Using Rusting Iron Could Help Decarbonize the Grid
Takeaways: Form Energy is building batteries using a common element - iron.
These batteries can store a lot of energy, so you can keep...