The Berlin start-up thinks tech companies can be a force for good Internet users around the world are planting trees—nearly 65 million of them to date—just by browsing the internet. That’s because instead of relying on Google or Yahoo to conduct their online searches, they are using Ecosia. Like other search engines, Ecosia makes money through advertising—every time someone clicks on one of the ads located next to search results, Ecosia makes a few cents. Only instead of using its profits to line shareholder pockets, the Berlin-based start-up invests 80 percent of its profits in tree planting. On average, it takes 45 searches to plant a tree. Currently, 8 million users around the world are funding 20 tree-planting projects in 15 countries. For example, Ecosia is planting mangrove trees along the coast in Madagascar , fruit and nut trees in northern Ghana , and native acacia trees near the Golbo Kubis valley in Ethiopia . To make sure that the trees actually stay in the ground, the search engine employs a chief tree-planting officer, who reviews projects and regularly visits tree-planting sites. The company also relies on satellite imaging to help ensure that the millions of trees it funds […]
Latest Articles
New Barbie Honors Jane Goodall and Champions Sustainability
Takeaways: Coinciding with World Chimpanzee Day, Barbie's new doll honours Dr Jane Goodall and her work with these animals.
Barbie has also introduced a...
How Citizen Science Helps NOAA Keep Tabs on Our Oceans
Takeaways: Volunteers contribute more than a million hours to National Oceanic and Atmospheric Administration (NOAA), which runs citizen projects annually.
Projects range from tracking...
Chimps Digging Wells Shows Learned Behavior That May Help Amid Climate Change
Takeaways: Researchers have observed well-digging behaviour in a group of chimpanzees in Uganda.
This was the first time well-digging was observed in a rainforest.
...
Why Our Creativity Connects Us To Nature
Why Our Creativity Connects Us To Nature Guest post by: Philippa Robin, Creative Copywriter & Wordsmith The artistical side of life in our western culture is well known as...
Biden–Harris Admin Launches New Solar Initiatives to Lower Electricity Bills & Create Clean Energy...
Takeaways: The Biden–Harris Administration launched new initiatives to connect families to more reliable clean energy, lower electricity bills, and create good-paying jobs in the...
Celebrating New Ways of Reducing CO2 – the Art of Cutting Carbon
Takeaways: Scientists have invented a gadget that sucks the ink off printer paper so each sheet can be used ten times over to cut...