Green is the new black at Zara. The Spanish fast fashion behemoth has made a bold move to steer its industry to a more environmentally friendly future for textiles. Inditex, Zara’s parent company, announced that all the polyester, cotton and linen it uses will be sustainably produced by 2025, as CNN reported. The same guidelines will govern Inditex’s other fashion brands, including Zara Home, Pull & Bear, Massimo Dutti and Bershka. Inditex has nearly 7,500 stores worldwide. The announcement was made at Inditex’s annual shareholder meeting last week. It makes Zara, which accounts for 70 percent of Inditex’s sales, the first major international retailer to set such an ambitious target. “We need to be a force for change, not only in the company but in the whole sector,” said Pablo Isla, the chief executive of Inditex, as The Guardian reported. “We are the ones establishing these targets: the strength and impulse for change is coming from the commercial team, the people who are working with our suppliers, the people working with fabrics. It is something that’s happening inside our company.” Inditex’s pledge to use 100 percent sustainable cottons and linens, and completely recycled polyester in all of its designs […]
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